TikTok’s BeReal clone is now available as a standalone app outside the US • TechCrunch
TikTok launched its BeReal clone, TikTok Now, as a standalone mobile app in global markets outside the United States this weekend, largely on iOS. The app offers a similar set of features to the TikTok Now experience introduced in the US app TikTok, announced last week. But as a standalone mobile app, it lets users choose to receive push notifications only for those social check-ins, even if their TikTok notifications are muted.
While the company had noted that the TikTok Now experience would be offered as its own mobile app in select markets, it had yet to launch that app at the time of its announcement on Thursday, September 15, 2022. Markets would have access to functionality in TikTok itself or as a standalone app, or when the app would be rolled out.
According to data from the mobile intelligence company detection towerthe TikTok Now app was launched globally late on Sunday, September 18, 2022. Although this is a major new offering from one of the most popular apps in the world, the TikTok Now app does not has yet to be ranked in the ranking of the best iPhone apps in all markets. at the time of writing.
However, it has managed to rank among the top 100 social media apps for iPhone in five markets – Madagascar, Mozambique, Kenya, Malta and Singapore – and it is ranked in the Top 500 social media apps for iPhone in 38 countries. . These include Myanmar, Bulgaria, Pakistan, Cambodia, Thailand, Indonesia, Germany, Qatar, Poland, Belgium, New Zealand, Guatemala, Austria, Bahrain, South Africa, Finland, Ghana, Czech Republic, Vietnam, Greece, Ireland, Azerbaijan, Israel. , Nigeria, Spain, Netherlands, Switzerland, Algeria, Malaysia, Sweden, Italy, Morocco, Lebanon, Mexico, Denmark, Egypt, Dominican Republic and Romania.
There is also an Android version of the app live in Bermuda, but it does not rank in any other market.
This global rollout demonstrates TikTok’s ambitions with this new experience, shamelessly copied from the best mobile app BeReal. Like BeReal, TikTok Now sends out a random push notification every day encouraging users to take a photo or video with their phone’s front and exterior cameras at the same time. Users have a three-minute window to take their photos or up to 10 minutes of videos to participate. Friends can then see each other’s photos in the app’s friends feed or they can see each other’s posts in an explore feed.
It seems that TikTok thinks it can gain traction for this social format in markets where BeReal has yet to dominate. That might be tough, though, as BeReal is currently No. 1 in at least nine markets and in the top five overall iPhone apps in around 40 countries. Its main markets, however, are the United States, its home market of France and the United Kingdom, Sensor Tower data shows. That leaves much of the globe ripe for competition. (Also, it’s not hard to pull off a format as basic as this, let’s emphasize.)
TikTok declined to clarify its strategy around TikTok Now, including why it decided to make TikTok Now a feature in the US, but its own app almost everywhere else. Instead, the company would only say that it is “experimenting” with the experience and aims to improve TikTok Now by learning how its community is embracing the format.