LinkedIn unveils the list of the best startups in the United States in 2021

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SUNNYVALE, Calif .– (COMMERCIAL THREAD) – LinkedIn, the world’s largest professional network, today announced the 2021 Top LinkedIn startups list, identifying the top 50 emerging startups in the United States. offer new ways to connect, make financial management more accessible, explore new technological frontiers and accelerate business growth and success.

Start of home ownership Better (# 1) topped the list in the US for the second year in a row, joined by the newcomer income intelligence platform Gong (# 2), beauty innovator More shiny (# 3), communication application Discord (# 4) and financial services company Brex (# 5).

“We’re seeing The Big Redesign – a time when everyone is rethinking not only how we work, but also why we work,” said Jessi Hempel, editor at LinkedIn. “This year’s top startups are at the forefront of the future, keeping employees productive and engaged, giving them flexibility where, when and how they work, and delivering benefits. mental health and wellness to help prevent burnout and protect working life. balance. The pandemic has forever changed the way we think about our careers and our lives, and these companies are leading the way with innovative plans for how we approach the future of work – and the majority are hiring right now. ”

Top trends on this year’s top startup list include:

  • AUTONOMOUS CARE FOR BODY AND MIND: Many of this year’s recipients are helping people find new ways to support their physical and emotional well-being. Offering easy-to-use skincare and makeup, More shiny (# 3) returns to the list and is joined by a superfood skin care startup From youth to the people (# 8). Daily harvest (# 14) makes delivering healthy food easier than ever, newcomer Therabody (# 18) offers technology-based wellness and massage products, Ritual (# 26) provides clean vitamins and Dad and Barkley (# 43) launched a cannabis-themed spa, dispensary and consumption area. Digital health services continue to be in demand with telehealth platform Ro (# 27), physiotherapy provider Hinge health (# 31) and virtual mental health platform Lyra Health (# 37), all appearing on the list for the first time. This year’s top startups also prioritize the well-being of their employees as they navigate the future of work – More shiny (# 3) offers employees “mental escape days”, Go (# 38) provides for monthly rolling holidays and compulsory vacation days and Catalyst software (# 39) covers 100% of the health care plan for all employees and their dependents.
  • CONSUMERS ARE LOOKING FOR MORE CONTENT AND CONNECTION: With many people spending so much more time on screens, the demand for digital content continues to grow and many startups on this year’s list are rising to the bar with cutting-edge content. Over time (# 24) offers original sports content, Songtradr (# 13) helps to obtain a music license and Master class (# 21) offers educational offers on all subjects. Communication application Discord (# 4), audio-based social app Club house (# 6) and celebrity-based Cameo (# 17) give people new ways to stay in touch virtually.
  • MONEY SPEAKS: From corporate credit cards that earn you crypto to lending companies that empower consumers, startups serving the financial needs of consumers and businesses are making their mark on this year’s list. Back to the list of Top Startups in first place, Better (# 1) continues to grow as the housing market continues to explode. Brex (# 5), now offering crypto rewards, also returns to the list. Start of payment recovery Sauce (# 12), credit card company Ramp (# 19), bitcoin rewards credit card BlockFi (# 28) and cryptocurrency exchange platform Gemini (# 41) are all making their debuts.
  • FUTURISTIC TECH TESTS THE LIMITS OF THE POSSIBILITIES: From startups 3D printing supersonic jets to microchip technology that lets a monkey play video games with its mind, this year’s innovators take us to places we’ve never been before. Nuro (# 34) returns to the list with its autonomous vehicles, now used by companies like Dominos and Walmart, and a neurotechnology company Neuralink (# 33) is testing implantable brain-machine interfaces to treat neurological diseases and other conditions. Aviation start Supersonic boom (# 35) develops zero carbon supersonic airliner and aerospace manufacturer Relativity space (# 45) consists of 3D printing reusable rockets.
  • BETTER BUSINESS TOOLS FOR THE FUTURE OF WORK: One-third of the startups on this year’s list make businesses work better and more efficiently. Four of these companies are in the top ten, including the sales management platform Gong (# 2), text-centric start Attentive (# 7), commercial engagement platform Sensitization (# 9) and e-commerce accelerator MikMak (#ten). Cannabis technology platform Dutch (# 36) returns to the list, joined by newcomers designed to simplify and accelerate business operations – software writing platform GitLab (# 20), task management platform Click up (# 42), messaging app Superhuman (# 44) and health SaaS startup Innovate (# 46).

Below are the top 10 companies on this year’s best startups list:

  1. Better

  2. Gong

  3. More shiny

  4. Discord

  5. Brex

  6. Club house

  7. Attentive

  8. From youth to the people

  9. Sensitization

  10. MikMak

Top Startups is based on billions of actions taken by over 774 million LinkedIn members and a four-pillar methodology measuring job growth, engagement, interest in jobs and attraction of talents. The full list of the top 2021 U.S. startups, plus additional global market listings, interviews, and special features, can be found here. To join the conversation on social media, search for @LinkedIn and #LinkedInTopStartups.

Methodology of the list of the best startups of LinkedIn

The Top Startups list is part of the LinkedIn List franchise, an ongoing editorial series that celebrates professionals and companies with impact in the professional world. To be eligible for the list of the best startups in the United States, a company must be independent and private, have at least 50 employees, be at most seven years old, be headquartered in the United States, and have a growth of at least 15 % of its workforce over time. period. Ranking is determined by four pillars based on LinkedIn data: job growth, engagement with the company and its employees, interest in the job, and the ability to attract talent from companies listed on the list of top LinkedIn companies. The timeline measured was July 1, 2020 through June 30, 2021. Top Startups is a global list that includes rankings for Argentina, Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Saudi Arabia, Singapore, Spain , Sweden, Switzerland, United Arab Emirates, United Kingdom, and United States LinkedIn lists are powered by proprietary LinkedIn data mapping the professional landscape of LinkedIn’s global news team.

About LinkedIn

LinkedIn connects professionals around the world to make them more productive and prosperous, and is transforming the way businesses hire, market, sell, and learn. Our vision is to create economic opportunities for every member of the global workforce. LinkedIn has over 774 million members and has offices around the world.


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