Belgian CHILI Publish raises 10 million euros from Connected Capital, others: here’s why

Oost-Vlaanderen, Belgium, CHILI Publish, an online publishing software that turns any original design into a smart model, announced on Tuesday that it has raised €10 million in a new round of funding .

CHILI Publish says the funds will be used to accelerate the development of the company’s solution and community, increase headcount, and boost the company’s marketing and sales operations in the United States and Europe.

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The round was led by Amsterdam-based venture capital firm Connected Capital, with participation from existing investors Group MC, Pamica and PMV.

Connected Capital invests in European B2B SaaS companies in the growth and buyout stages. It provides pure-play SaaS capital and expertise to entrepreneurs to accelerate the growth of their businesses. The company is backed by institutional investors and operates across Europe with over €200m of capital under management.

As part of the agreement, Geert van Engelen, Managing Partner at Connected Capital, will join CHILI Publish’s Board of Directors.

Engelen says, “Creative technology is the rapidly evolving space to watch as brands and agencies strive to become more productive, adaptive and scalable. CHILI publishes exactly that by empowering them with a powerful and personalized platform. It gives brands the control and speed they need to react quickly to trends in consumer demand, both in-store and online. The company’s relationships with MarTech integration partners and creative service providers, their attention to data security with recent ISO 27001:2017 certification, and a results-oriented, solution-oriented team make us delighted to contribute to their accelerated expansion.

“Building the future of creative automation”

Kevin Goeminne and Bram Verniest launched CHILI Publish in 2010 by allowing end users and brand users to interact with a design in the browser. The two entrepreneurs envisioned making graphical versioning easier and scalable.

It is a cloud-based creative automation platform that allows brands and agencies to create, edit and share visual content via secure graphic templates, according to brand guidelines, which can be used by internal teams and partner agencies.

Agencies large and small and Fortune 500 brands like Carrefour, Coca-Cola and Mars in a variety of industries such as retail, FMCG, real estate, automotive, etc. depend on CHILI Publish to streamline automated personalization at scale. The platform is also used by martech vendors such as Sitecore, 4AllPortal, Akeneo, Horizontal, Pimcore and others to create new revenue streams and offer value-added connectors between content platforms.

Kevin Goeminne says, “Consumers are increasingly looking for engaging visual content across all touchpoints, when browsing online, social and on-site marketplaces. Brands and agencies struggle to reach the right people with the right content on the right channel because too often their design-matching process is time-consuming, error-prone, and not data-driven. .

“The CHILI Editor enables brands and agencies to simplify and automate on-brand graphics production at scale, saving them time and money in the end-to-end production of this content for both online and offline channels,” adds Goeminne.

With a team of over 75 people, a global ecosystem of integration partners, and offices in Aalst, Belgium, and Chicago, USA, CHILI Publish claims success in becoming a trusted innovation partner to build the future of creative technology for brands and agencies. worldwide.

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