B&B HOTELS in the Cloche d’Or

Nextensa SA


Brussels, 06 October 2022, 5:40 p.m. CEST

B&B HOTELS in the Cloche d’Or

B&B HOTELS and property developers Promobe and Nextensa have signed a lease to develop a 150-room hotel in the new Cloche d’Or district in Luxembourg.

B&B HOTELS Western Europe and developers Nextensa and Promobe announce that they have signed a firm 20-year lease for a “3-star superior” hotel with 150 rooms in the new Cloche d’Or district.

A true European hub and global financial centre, Luxembourg has benefited from the arrival of many large financial institutions, which contributes to the country’s economic attractiveness.

The hotel will be ideally located in the prestigious Cloche d’Or district, which includes the headquarters of major international groups (PwC, Intesa SanPaolo, Deloitte, Alter Domus, IWG, etc.), local shops, a shopping mall with a medical center above, a Kieser training center, housing and the future largest park in Luxembourg, which will be delivered in spring 2023.

The hotel will benefit from easy access by car and excellent access to public transport. The upcoming arrival (end of 2023) of the tram with a stop in the immediate vicinity will further enhance the attractiveness of the area.

The hotel designed by architect Moreno will be delivered in the first half of 2025 and will present an architectural concept unique in the sector.

This hotel building will contain seven above-ground levels and one basement level that will house car parks and hotel-related services.

The ground floor will house a reception area, a bar/lounge area, a meeting room and a breakfast room. These spaces dedicated to customers will open onto a large private terrace. The entrance to the hotel will be on rue Gerhard Mercator.

For B&B HOTELS, this is the first establishment in Luxembourg; the chain is currently present in 14 countries and has nearly 660 hotels and just over 60,000 rooms.

The Cloche d’Or district is being developed as a joint venture between Promobe and Nextensa. Promobe is a major player in property development in the Grand Duchy of Luxembourg. Nextensa is a mixed real estate investor and developer whose activities focus on office, retail and housing projects in the Grand Duchy of Luxembourg, Belgium and Austria.

For more information
Michel Van Geyte,
Chief executive officer
+32 3 238 98 77
[email protected]


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